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I am tired of competing with the “big” personal injury firms for worthwhile cases.  For years I pursued the same strategy as everyone else with a huge advertising budget in the yellow pages.  We did a lot of personal injury cases but increasingly potential clients went to the big advertisers.  The cases came but as our advertising budget exploded the arms race raced further ahead.  Big out of state firms bought huge amounts of cheap tv advertising and, in my opinion, the whole model became unsustainable.

I have almost completely eliminated my personal injury advertising.  We have the expertise and experience to handle these matters but now we simply compete on price.  Traditionally lawyers take 1/3 of the gross as the fee (plus expenses).  Often this results in a windfall for the lawyer.

We have decided to limit our practice to the “best” cases and chop our fees.  Consequently, for cases taken after 6/1/2011, if your case has over $10,000 in documented medical bills and clear liability we will only charge 20% of the gross (plus expenses).  This will save the client thousands of dollars in fees over traditional fee arrangements.